A month ago, we embarked on our podcast “One Take: Because Life has no Rehearsals”.

We hear from Dr Michael Roizen, author of The Great Age Reboot, who shares simple tips to stay fit and explains why futness matters more as you age. Produced by: Ellenoor Shameli & Griesham Taan for BBC

Tech entrepreneur Bryan Johnson, 46, is spending millions trying to turn back time on his body. His extreme and sometimes controversial regime of fitness, tracking, and treatments has raised a lot of eyebrows after his story went viral last year.

Stan A. Goldberg Ph.D., July 6, 2024

FILE - Former NASA astronaut Ed Dwight poses for a portrait to promote the National Geographic documentary film "The Space Race" during the Winter Television Critics Association Press Tour, Feb. 8, 2024. (AP Photo/Chris Pizzello, File)

Of nearly 70,000 advertising employees in New York at the end of last year, less than 8 percent were Black, about 11 percent were Asian and under 15 percent were Latino, according to a report released on Monday by the Center for an Urban Future, a public policy research organization that seeks to increase economic mobility. Over 58 percent of employees were women, most of them white. The figures made advertising among the city’s least diverse industries in the city.

When all is said and done, a formal mentorship program requires work, dedication and vision, but it pays off handsomely. You add value to your younger co-workers, remain relevant and sharp and prove your value to your company

👉 Planning Department:

Creative Department:

👉 Learning and Development

👉 Mentor-Mentee Pairing

If you are the CEO

Your Gray Matters welcomes the opportunity to create a custom mentorship program for your organization or for you to implement in your organization. Write us at msalup@yourgraymatters.org or grab some time at www.calendly.com/performist-us/60 - Thanks

Your Gray Matters welcomes the opportunity to create a custom mentorship program for your organization or for you to implement in your organization. Write us at msalup@yourgraymatters.org or grab some time at www.calendly.com/performist-us/60 - Thanks

As a potential mentor, and as someone who wants to create a mentorship program, you can take a first step by identifying potential mentees and diplomatically explaining that you are available and to keep these things in mind.

Take the first step... your mentee is waiting for you and they don't even know it

After reading articles, speaking with friends and getting feedback from total strangers, we see some definite trends.

Effective Mentors share a handful of common qualities. If you have them, you’d make a great mentor:

For older employees to remain effective mentors in the rapidly evolving advertising industry, proactive learning is essential.

The more value you create, the more value you accumulate.

In seeking mentors, they should look beyond the surface, identifying older employees over 50 who embody a wealth of experience, wisdom, and resilience.

Yes! Because you're the dog that not only can learn new tricks... you can teach them

Marcelo Salup giving a conference on The Future of Marketing at the Publicitas Worldwide Meeting in Hong Kong in 2005

Mark Cuban and Andrew McCollum presented chaos and turmoil as inevitable. At Your Gray Matters we have a fantastic solution.

Chiu analyzed cold, hard data: actual freelancing jobs from Upwork starting from November 1, 2022 (a month before ChatGPT was released) to February 14, 2024 to see what jobs have been negatively impacted the most.

Ruven Afanador for The New York Times

Credit: Molly Matalon for The New York Times

Ingrid Bergman and Roberto Rossellini in 1954 with their children, Isabella, Ingrid and Roberto.Credit...Keystone-France/Gamma-Rapho, via Getty Images

In 1950, there were six workers for every person over 65 and 27% of Americans were under 14, meaning, a great supply of ready workers helping those over 65 to have a great retirement. Fast forward to 2020 and now there are only 3 workers for every person over 65 and only 19% of the population is under 14. A huge change and one that does not bode well for social security.

We are admirers of every aspect of Frank Lloyd Wright. From his genius and sense of design to his well-documented cantankerous demeanor. The guy was sheer genius, his designs remain timeless.

EXPERT OPINION BY JEFF HADEN, CONTRIBUTING EDITOR, INC.@JEFF_HADEN - FEB 14, 2024

Exercising for 25 minutes a week, or less than four minutes a day, could help to bulk up our brains and improve our ability to think as we grow older.

We've said it many times: Age discrimination is the last acceptable discrimination in the U.S. It is pervasive, but for many, totally acceptable. This is what we need to stamp out.

Creatives are facing a perfect storm going into 2024, including economic uncertainty, political turmoil, international conflicts and shifting workplace models. 

And a quick reminder... age discrimination is corrosive, costs billions in lost productivity for our country... and it's illegal.

Analysis of ONS statistics shows extent of intergenerational wealth inequality

Consider the case of chemical engineering research professor John B. Fenn. Aged 70, he was forcibly retired from Yale University. Believing he had plenty more to offer, Fenn moved to Virginia Commonwealth University, where, aged 72, he published a ground-breaking paper that aided the discovery of new drugs and our understanding of human molecular makeup.

The IPA has published its 2022 Agency Census (2/28/2023) revealing that overall staff numbers within IPA agency membership have increased by almost a fifth year-on-year, passing 26,000 employees for the first time.

Although age discrimination is illegal in the workplace, agency staffers and recruiters generally agree that youth is frequently favored over experience. Advertising, after all, is obsessed with youth, and in turn, the makeup of agencies is skewed young. It’s most noticeable in the creative department, where even 40 is sometimes seen as over the hill.

Advertising is known for its youth obsession but that’s to the detriment of aging agency employees. Those employees are not only affected by age discrimination in agency culture but find it harder and harder to land the next job.

The Longevity Economy® outlook measures the 50-plus population’s overall contribution to GDP, employment, wages and salaries, and taxes through 2050, and analyzes its unique effect within different industries. The economic contribution of people

Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.

When creative director Mark Gardiner decided to take a year off from his high-paying job at ad agency Muller + Company to pursue his dream of racing in the world’s oldest and most dangerous motorcycle race, it seemed like a really good idea. In his late 40s, he wanted to compete while he still could. So he quit his job, packed his bags and flew to the British Isles.Competing in the Isle of Man TT was everything he expected it to be, but he returned home to find that landing his next creative director job was anything but easy. In turning 50, he had become invisible to ad agencies. He had aged out.

☝️ The Age Discrimination in Employment Act (ADEA) is a federal law that prohibits employment discrimination against individuals who are 40 years of age or older.

In 2021, 73% of Agency Leaders Were White. In 2022, It Was 90%.

An 86-year-old author has a few rules to live by even when the trials of getting older make it easy to complain.