Each department has specific needs, follows a short thought-starter of how each department can customize its mentoring experience
👉 Planning Department:
- Mentors introduce mentees to research methodologies, customer insight gathering, and strategy development.
- Mentees participate in focus groups, survey analysis, and strategy sessions to gain a comprehensive understanding of planning.
- Engage them in live projects to apply theoretical knowledge, under the guidance of their mentors.
👉 Media Department:
- Mentors explain the nuances of media buying, negotiation with broadcasters, influencers, and other media platforms.
- Mentees assist in media planning, budget allocation, and campaign analysis, experiencing the breadth of media placement activities.
- Mentees are encouraged to spend some after-work time in identifying new platforms, analyzing their pros and cons as they relate to current agency clients and discuss with their mentor how best to present and fund these new platforms
- Exposure to various media platforms, from traditional to digital, including TV, social media, and programmatic ads. Mentees can assist in media planning, buying strategies, and analyzing campaign performance.
Your Gray Matters welcomes the opportunity to create a custom mentorship program for your organization or for you to implement in your organization. Write us at msalup@yourgraymatters.org or grab some time at www.calendly.com/performist-us/60 - Thanks