One Take with Barry Frey

Bottom Line: A serial intrapreneur, Barry has built media companies inside corporations most of his life.

Today, he is continuing the transformation of the DPAA Global into a digital international place-based marketing powerhouse.

Decisive Moments: Learning from the best includes from Ted Turner –with whom he would go on sales calls, David Stern –the NBA commissioner to whom he reported, and Kay Koplovitz –from whom he created one of the most successful cable companies in Latin America.

The crystal ball: “One of the biggest changes in the store is retail media networks. A great opportunity for all my members around the world. There's about $140 billion in retail media networks today that is essentially all online”