The "F" in FCMO also means fast
Listen to Jenica calmly approach the chaos that is FMCGs (click on the picture)
Most Fractional CMOs love startups and B2Bs. They are more relaxed. FMCGs –
Fast Moving Consumer Goods—are called fast for a reason. They move fast and they move every marketing element at once.
A decisive moment: Jenica got fired.
"When Dr. Pepper 7up was bought by Cadbury Schweppes, the incoming chief marketing officer, Kim File informed me that all marketers on all the broad brand teams needed to have an MBA. And I didn’t have one so my days were numbered."
"I thrived in the chaos of marketing that was FMCGs. So, I went back, and got my MBA. She and I kept in contact over the years. We laugh about it now. "
Basic principle: consumer insights.
My generation. We were built for this work from home thing. We were used to lack of supervision. We were used to coming into the office. If we said we were working, we were working. We knew what it took to get things done.
Don't miss Jenica's insights into omnichannel, mass marketing and FMCGs
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