One Take with Moira Tamayo

Published on 7 November 2024 at 13:49

At the core of the fast-changing money transfer industry

I’ve known Moira for decades. Her husband was a friend and a mentor and I’m godfather to one of their sons. However, don’t think for a moment that Moira could ever be defined as someone’s “wife”… she is a powerful, successful, “made” businessperson in her own right. Keep reading.

Decisive moment: she went straight from managing Western Union’s advertising in Latin America to being President of the entire Western Union operation in Argentina. At the time, Argentina was one of only 3 countries where Western Union had its own operations, so this was a significant assignment.

One change she would have never imagined: The many changes that happened in the money transfer world. From the traditional Western Union model to people having stored value cards to the web, the business changed dramatically and quickly.

Coping with change: “Marketing is Marketing”, so Moyra worked for increasingly more sophisticated and advanced companies, which culminated in her being part of the team that got Vantiv (now Worldpay) to the NYSE in an IPO.

After that, she went back to school, finished a Master’s in biology with a focus on communications and environmental awareness and now works with the Seattle Aquarium.

What she would say to a CEO or CMO about people 55+: First, there is no substitute for experience, second, we have more time (honestly, when I had little kids in the house, half of my brain was always there. Now I have the time. I don't mind working on a weekend.) and third, I’ve learned compassion.

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