The architect of joy
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Intro –Beate Chelette is a growth architect. She combines spirituality with strategy to achieve not only a successful life but a joyful one. An amazing fact: she actually sold her company not to Microsoft, to Bill Gates in person. Enjoy her interview.
Defining Moment – Beate was running a production company –the hot chick who knew all the cool lations—and working with clients like Wrangler, Levis Strauss, Mercedes Benz, BMW and many more. She woke up on September 11 to watch the events happening in New York on her TV set. In an instant, the country was transformed. And in 24 hours her business died.
The second defining moment was when she sold her business directly to Bill Gates.
How did she Cope? – Beate created a unique stock photography business. First, she got “A List” photographers. “Because when you have the top photographers, the rest want to be in”. “And so what I did is, I came up with a no-fail proposition for the photographer. I would digitize the archives basically for free until they made money. And then I would take the money out of the income that they make, which they would not have otherwise made. Like I flew to New York, I picked up the box, took it on the plane with me, then organized the archive, systematized it, and send it to India, had it scanned, and then had these digital images returned to us on a hard drive. And the expenses that it cost me was done at cost against future earnings. And that's how I was able to get these top photographers.”
Advice to the CEO or CMO – I would say you’ve got to be really clear that experience comes from mistakes made. That what gets you from one platform to the next platform or one level to the next level is growing pain. And nobody ever learns from when things go well. So, you want someone on your team who has, and I'm going to say it very graphically, who has a bucket of shit that went wrong. Because then they can look at the bucket and say, you see this bucket? You see what's in there? That's exactly, that's the accumulation of what I know happens when you do this. So, if we've tried this five times and it didn't work, we have to change. We can't do it the way you are proposing it because we have already tried that. And here's the bucket to prove it.
You need to hire people that know things that you don't know can't imagine or that's completely outside of your peripheral.
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