One Take with Beate Chelette

👉 The Scoop – Beate Chelette is a growth architect. She combines spirituality with strategy to achieve not only a successful life but a joyful one. An amazing fact: she sold her company not to Microsoft, to Bill Gates in person. Enjoy her interview.

👉 Decisive Moment #1 – Beate was running a production company –the hot chick who knew all the cool Latinos. She woke up on September 11 to watch the events happening in New York on her TV set. In an instant, the country was transformed. And in 24 hours her business died.

👉 Decisive Moment #2 – She sold her business directly to Bill Gates.

👉 Unexpected change or event – September 11.

👉 What did she do? – Beate created a unique stock photography business. First, she got “A List” photographers. Then she came up with a no-fail proposition for the photographer. I would digitize the archives basically for free until they made money. And then I would take the money out of the income that they make, which they would not have otherwise made. And that's how I was able to get these top photographers.”

👉 About older workers – You’ve got to be really clear that experience comes from mistakes made. That what gets you from one platform to the next platform or one level to the next level is growing pain. And nobody ever learns from when things go well.

So, you want someone on your team who has a bucket of shit that went wrong.  Because then they can look at the bucket and say, you see this bucket? You see what's in there? That's exactly, that's the accumulation of what I know happens when you do this. So, if we've tried this five times and it didn't work, we have to change. We can't do it the way you are proposing it because we have already tried that. And here's the bucket to prove it.