Eliane Nobile - Pioneer in the Inflight magazine industry
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Eliane Nobile is the founder and owner of EN Media Services, a multi-media representation firm working with advertising sales and media promotions almost exclusively for the Latin American region. Some of Eliane’s clients included LAN/LATAM Airlines, American Express Publications, Go7 Film Productions and Florida Grand Opera.
While overseeing EN Media, Eliane simultaneously pursued a degree in nutrition followed by a specialized certification as a Holistic Health Coach. This allowed her to follow her passion for helping people improve their health and lifestyles.
Eliane was born in Brazil with Italian heritage and speaks several languages.
Eliane Nobile basically created the inflight magazine industry for Latin America when she headed the team that launched American Airlines' "Nexos". Nexos was the first time an American airline launched a magazine in Spanish and Portuguese.
Defining Moment: Took a huge risk by leaving a great job at Y&R where she worked with a great client, Citibank, to help create Nexos... and everything that followed: events, sponsorships and more.
What changed that you had never expected to change: The industry disappeared. Today, most people either carry their own devices on flights or use the on-board entertainment system.
What is the key to success in her world: Service, client relationships. Understanding what the client wants, and finding ways to deliver value.
Keeping current: Continuously learning about digital, but also new disciplines such as film-making.
One word of advice to CEOs who are hiring and interviewing someone: Be a person before you are a manager. Take some time, sit down with the person and listen.
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