Mentorship: a key to remaining relevant after 50? (Part 2 of 17)

Are you the right fit to be a mentor? Most likely yes.

Yes! Because you're the dog that not only can learn new tricks...
you can teach them

The Research by the Business Journals

The study, which surveyed hundreds of professionals showed a huge opportunity that workers over 55 can capitalize on:

  • 90% of respondents said that the availability of a mentoring program at their organization is valuable
  • 53% said that those programs are important part of their job search
  • 33% of respondents said their organization offers a formal mentoring program
  • 58% of mentees said having a mentor increased their institutional knowledge and understanding of their organization

Clearly there is a huge opportunity gap:

  • 90% consider mentoring valuable
  • Only 33% work for an organization with a formal mentoring program.
  • And, if you work for an ad agency, chances are your organization does NOT have one.

And also clearly –and bluntly—if you are a marketing, advertising, or creative older professional there is an opportunity to prove your value to your company, become an even stronger part of the agency and prevent age discrimination from happening to you.

There are enough positive aspects to show your management how valuable a formal mentoring program can be. Or, if you are management, to understand how valuable a formal program can be. If we were to use a marketing term: there is a lot of positive ROI with formal mentoring programs.

Your Gray Matters welcomes the opportunity to create a custom mentorship program for your organization or for you to implement in your organization. Write us at msalup@yourgraymatters.org or grab some time at www.calendly.com/performist-us/60 - Thanks