Our solution to worker burn-out and desire to quit is to hire people who want to work and are used to giving 200%
The 2024 Adweek Outlook article begins ominously:
Creatives are facing a perfect storm going into 2024, including economic uncertainty, political turmoil, international conflicts and shifting workplace models.
Creativity remains valuable to businesses, yet the creative thinkers within them are facing a perfect storm of pressures going into 2024—economic uncertainty, political turmoil, international conflicts and shifting workplace models.
Multiple surveys have revealed tension in the workforce.
- For example, recent data from staffing firm WorkReduce found that 46% of ad industry employees are at risk of burnout.
- A growing number of advertising workers are interested in leaving their jobs, with 51% of survey respondents saying they are planning to look for new roles in the next year—compared to 36% of employees across industries.
Against this backdrop, many creative leaders are grappling with how to better recruit, retain and motivate talent—and thus remain competitive businesses as the industry evolves.
Our suggestion: Hire 55+ workers.
- 55+ workers are eager to work
- They are used to the highs and lows of the ad industry
- Have years of expertise behind them
- They’ll be quick to find their mission and even quicker to produce great work for clients
Hiring 55+ workers also sends a reassuring message to younger employees: we will have a place for you.