Average age of the ad industry slightly down after COVID
The IPA has published its 2022 Agency Census (2/28/2023) revealing that overall staff numbers within IPA agency membership have increased by almost a fifth year-on-year, passing 26,000 employees for the first time.
Age Representation (IPA and New Digital Age)
- IPA: The average age of employees has reduced marginally from 34.6 years in 2021 to 34.4 years in 2022.
- IPA: 6.5% of employees are aged 50+, which remains unchanged year-on-year.
- IPA: Only 4% of respondents were aged 55-64 compared to 17% of the UK working population.
- New Digital Age: The industry’s age profile skews heavily towards the 25-34 and 35-44 age brackets with nearly three quarters of the sample represented here, compared with just under half of the UK working population.
- New Digital Age: 12% of respondents in the 55-64 age bracket have felt personally discriminated against due to their age, more than double the industry average.
(Read the entire report by downloading the PDF)