CHER BECOMES BALMAIN’S FUTURISTIC SUPERHERO IN NEW BLAZE HANDBAG CAMPAIGN

Originally published 1/19/2023

Cher --who doesn't age, really-- is the latest 55+ fashion role model!

 

Balmain has partnered with Cher to introduce the brand’s new leather bag that’s inspired by its trail-blazing superpower, The Balmain Blaze.

In a new video for the campaign, Cher is reimagined as a futuristic goddess, perched high atop a throne while wearing the same form-fitting catsuit she had on during Paris Fashion Week in September when she walked Balmain’s spring 2023 runway show.

In a voiceover she said, “All of us invent ourselves — some of us just have more imagination than others.”