Originally Published 2/15/2020
Over the Advertising Hill - Four thoughts from Ian Sohn
Should you feel old at 48?
In Ian Sohn's words "But 48 in advertising makes me a dinosaur" and some interesting data:
- 62% of advertising workers are under 45
- The median age is 40.2 and has remained so during almost a decade
- In the UK people over 50 represent just 6% of the ad industry work-force
His four points:
- Shift how I talk about innovation -- stop fetishizing innovation
- Stop conflating creativity with youth
- Recognize the value of older consumers
- Celebrate my age