AT 48 AND IAN SOHN ALREADY FEELS AGEISM - READ HIS PLAN

Over the Advertising Hill - Four thoughts from Ian Sohn

Should you feel old at 48?

In Ian Sohn's words "But 48 in advertising makes me a dinosaur" and some interesting data:

• 62% of advertising workers are under 45
• The median age is 40.2 and has remained so during almost a decade
• In the UK people over 50 represent just 6% of the ad industry work-force

His four points:

1. Shift how I talk about innovation -- stop fetishizing innovation
2. Stop conflating creativity with youth
3. Recognize the value of older consumers
4. Celebrate my age