Boomers have greater spending power, controlling nearly 70% of all disposable income and spending $3.2 trillion each year. With that much spending at stake, it makes economic sense to aggressively be marketing to Baby Boomers.
The Travel Industry
American Baby Boomers are still the most traveled generation, spending up to $120 billion each year in travel, and creating lifetime memories by taking the trips they’ve always dreamed of.
The Entertainment Industry
Baby Boomers are the Woodstock Generation, and no one knows, or appreciates, entertainment better than the Boomers. A full 44% of adults between the ages of 51 and 70 are attending more live shows than their counterparts were ten years ago.
The Pet Industry
As the first generation of Americans to raise pets inside their homes, Baby Boomers are often given credit for creating the pet industry. And now, as they become empty nesters, they are triggering a massive explosion in pet ownership in the U.S.
The Learning Industry
While many within this generation have held the same career—if not the same job—their entire lives, that doesn’t mean they’re through learning. In fact, Baby Boomers are ready to get out and discover all the things they may feel they’ve been missing. And they know learning doesn’t take place only in a classroom.